KitchenAid exists to create possibility in the kitchen. To shed light on the gender inequality in America's professional kitchens, we partnered with Vox Media and Oscar-winning director Rayka Zehtabchi to create a short film, "A Woman's Place," documenting the lives of three women chefs in the middle of the struggle. The film was picked up by Hulu and is currently streaming.
Tribeca Film Fest Finalist
Gold Effie (Positive Change)
Silver London International
Silver Jay Chiat Awards
Bronze ADC Awards
In addition to partnering with Oscar winning directors to shed light on societal issues that the brand tackles, KitchenAid also needs to sell lots of products. To launch the new Espresso line, we burned down the stuffy, elitist, celebrity world of espresso and bring it to the masses.
In social we hijacked real baristas from real coffee shops to show the world how easy it is to make their favorite coffee in the comfort of home.